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U. Shen Goh

Branding Arts & Literature: More Misleading Cases by A.P. Herbert

Branding Arts & Literature: More Misleading Cases by A.P. Herbert

It is that time of year when honest Canadians self-report their incomes and voluntarily pay their taxes. But is the tax system impartial to all taxpayers, or does it prejudice against certain activities while subsidizing others? We can learn a thing or two about challenging the status quo from the fictional copyright cases on taxation […]

Branding “Vaverisms”: All I Really Need To Know I Learned From His Quips

Branding “Vaverisms”: All I Really Need To Know I Learned From His Quips

Doing a PhD is a long and lonely endeavor. Family and friends brave enough to ask for updates are rewarded with responses ranging from the tired, “I sat. I read. I wrote.” to the lifeless, “I sat. And sat. And sat.” Some students break up the monotony by watching cat videos; I read cat decisions […]

Branding Names: from Air Jordan to Linsanity and Trump Toilets

Branding Names: from Air Jordan to Linsanity and Trump Toilets

2016 was a winning year for Western trademarks in China. It produced an unprecedented number of decisions – two, to be exact – in which China won praise for protecting foreign trademarks, affirming intellectual property rights, and developing a friendlier environment for international businesses. The only loser was trademark law itself, as the two decisions […]

Branding the TPP: Trademark Pros & Problems

Branding the TPP: Trademark Pros & Problems

An overview of what the Trans-Pacific Partnership Agreement would change in Canadian policy The Government of Canada is inviting Canadians to read and comment on the Trans-Pacific Partnership Agreement (TPP), along with the government’s Summary of the Agreement, which provides an overview of how the TPP would affect Canada. The summary suggests that the largest […]

Branding Linguistics: What Coca-Cola and Chinese Bakeries have in Common

Branding Linguistics: What Coca-Cola and Chinese Bakeries have in Common

The emergence of Chinese brands has become a global phenomenon. Not only are there exports to and local marketing within the Chinese diaspora and later generations, but Western businesses are also merging with and acquiring Chinese businesses and Western trademarks are engaging in brand extension or cross-branding with Chinese mark owners. In doing so, unexpected […]