Rosetta Stone v Google: Search Engine Keyword Advertising Trademarks Dispute Continues

At the heart of the Rosetta Stone v Google lawsuit is whether the sale of trademarks as search keywords for sponsored links makes Google liable for trademark infringement. Recently, the United States Court of Appeal for the Fourth Circuit in Rosetta Stone Ltd v Google, Inc reversed a significant portion of a Virginia district court decision […]

EU Advocate General: Google’s AdWords system does not violate trademarks

Nathan Fan is a JD candidate at Osgoode Hall Law School. Luís Miguel Poiares Maduro, the Advocate General of the European Court of Justice (ECJ), concluded in a recent recommendation to the ECJ that Google’s AdWords system does not violate trademarks when it allows advertisers to select trademarks as keyword triggers for its advertisement service.

Is Yahoo-Microsoft Pact Enough to Fight Google?

The recent announcement of Yahoo and Microsoft's partnership may mean more choice and transparency for consumers, advertisers and publishers. It certainly means more competition in the world of online search and advertisements. Carol Bartz of Yahoo and Steven A. Ballmer of Microsoft finally put pen to paper on Wednesday, July 29, 2009, to announce this […]