With the Pan Am and Parapan Am Games (the “Games”) upon us, IP enthusiasts are eagerly debating the issues surrounding the Games with respect to – well, IP law. One of…
Tag: Pan Am/Parapan Am Games
On Your Mark, Get Set, Go! Ambush Marketing and the Pan Am/Parapan Am Games 2015
As with any other major sporting event, the Pan Am/Parapan Am Games 2015 will showcase elite athletes. Behind the scenes the marketing games will also be in full swing. These…