Name, Image, and Likeness: Fundamental Changes to Amateurism in College Sports on the Horizon

Playing Ball for the Billionaires

N-C-Double Don’t: Student-Athletes’ Likenesses No Longer Free for Use

A landmark ruling on Friday August 8, 2014 determined that the National Collegiate Athletic Association  (the “NCAA”) can no longer stop its athletes from selling the rights to their own names, likenesses, and images. As such, major college student-athletes in men’s football and basketball could walk away from their locker rooms with gym bags full of […]

The Keller/O'Bannon Lawsuit: Why Canadians Should Care

There is currently a live, ongoing legal dispute in California between former and current student athletes (SAs) and the National Collegiate Athletics Association (NCAA) which reveals that regulations defining collegiate eligibility did not foresee the nexus of new media technology and sport. Consequently, NCAA bylaws do not consider the effects of athlete intellectual property on […]

EA Loses Battle to Put Athlete’s Likeness in Video Game

In a victory for athletes specifically, and proponents of personality rights generally, the US Ninth Circuit Court of Appeal has ruled against Electronic Arts (EA) in its use of former college quarterback Sam Keller’s likeness in the NCAA Football video game series. This news has costly implications for EA.

No Touchdown for Jim Brown in Suit Against Electronic Arts

Alex Gloor is a JD Candidate at Osgoode Hall Law School. A recent District Court decision out of California dismissed the case of NFL Hall of Fame player Jim Brown against video games giant Electronic Arts (EA), producers of the popular Madden football series. Mr. Brown alleged that EA misappropriated his "name, identity and likeness" […]