In early 2019, the beauty and skincare brand Glossier Inc. filed two trademark applications with the United States Patent and Trademark Office (USPTO) relating to the packaging of its goods.…
Tag: marketing
Federal Trade Commission Publishes Guidance Document for Social Media Influencers
Influencer marketing has become a 6.5 billion dollar business. Sixty-two percent less expensive than traditional marketing and driving nearly three times as many leads, businesses and consumers alike are acknowledging…
Just Trademark It: Athletes Turning to Trademarks to Gain Competitive Edge
With the Kawhi Leonard saga officially coming to a close on July 10th after his signing with the Los Angeles Clippers, the city of Toronto, along with the rest of…
Are Trade-marks Recession Proof?
Ashlee Froese is an Osgoode Hall alumnus and currently practices intellectual property at the law firm of Keyser Mason Ball LLP. In today’s tough economic times, downsizing and cutting costs…