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    marketing

    Tag: marketing

    July 28, 2022in Blogs, IP, Music Industry0by Editor
    1004

    The Tiktok Effect: Why Record Labels Are Forcing Their Artists to Make Viral TikToks

    Raenelle Manning is a IPilogue Writer and 2L J.D. Candidate at Osgoode Hall Law School. TikTok’s effectiveness, as a music marketing tool, became apparent during the early COVID 19 quarantine…

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    3 IP Innovation Clinic Fellows to Receive Mitacs Business Strategy Internships
    March 24, 2021in Announcements0by Ashley Moniz
    3968

    3 IP Innovation Clinic Fellows to Receive Mitacs Business Strategy Internships

    We are thrilled to share that three of our IP Innovation Clinic Fellows will provide meaningful assistance to help some of our partners respond to market demands resulting from the…

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    RESTRICTIONS ON CANNA-MARKS
    July 2, 2020in Blogs, IP, Trademarks, Trademarks0by Editor
    1771

    RESTRICTIONS ON CANNA-MARKS

    Recently, I came across several news articles stating that cannabis sales hit new highs amid the Coronavirus pandemic. The Ontario Cannabis Store (OCS) reported that there was an 80% increase…

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    January 24, 2020in Blogs, IP, Trademarks, Uncategorized1by Editor
    2197

    Glossier Tries Building Brand’s Image by Filing Two Trademark Applications for the Packaging of its Products

    In early 2019, the beauty and skincare brand Glossier Inc. filed two trademark applications with the United States Patent and Trademark Office (USPTO) relating to the packaging of its goods.…

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    November 19, 2019in Blogs, Social Media, Technology0by Editor
    3348

    Federal Trade Commission Publishes Guidance Document for Social Media Influencers

    Influencer marketing has become a 6.5 billion dollar business.  Sixty-two percent less expensive than traditional marketing and driving nearly three times as many leads, businesses and consumers alike are acknowledging…

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    August 21, 2019in Blogs, Copyright, IP, Trademarks0by Editor
    2848

    Just Trademark It: Athletes Turning to Trademarks to Gain Competitive Edge

    With the Kawhi Leonard saga officially coming to a close on July 10th after his signing with the Los Angeles Clippers, the city of Toronto, along with the rest of…

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