Raenelle Manning is a IPilogue Writer and 2L J.D. Candidate at Osgoode Hall Law School. TikTok’s effectiveness, as a music marketing tool, became apparent during the early COVID 19 quarantine…
Tag: marketing
3 IP Innovation Clinic Fellows to Receive Mitacs Business Strategy Internships
We are thrilled to share that three of our IP Innovation Clinic Fellows will provide meaningful assistance to help some of our partners respond to market demands resulting from the…
RESTRICTIONS ON CANNA-MARKS
Recently, I came across several news articles stating that cannabis sales hit new highs amid the Coronavirus pandemic. The Ontario Cannabis Store (OCS) reported that there was an 80% increase…
Glossier Tries Building Brand’s Image by Filing Two Trademark Applications for the Packaging of its Products
In early 2019, the beauty and skincare brand Glossier Inc. filed two trademark applications with the United States Patent and Trademark Office (USPTO) relating to the packaging of its goods.…
Federal Trade Commission Publishes Guidance Document for Social Media Influencers
Influencer marketing has become a 6.5 billion dollar business. Sixty-two percent less expensive than traditional marketing and driving nearly three times as many leads, businesses and consumers alike are acknowledging…
Just Trademark It: Athletes Turning to Trademarks to Gain Competitive Edge
With the Kawhi Leonard saga officially coming to a close on July 10th after his signing with the Los Angeles Clippers, the city of Toronto, along with the rest of…