Keyword Advertising: When are competitors allowed to use your trademark?

Robert Dewald is a JD Candidate at Osgoode Hall Law School Online keyword advertising, using internet search engines such as Google and Yahoo!, continues to be a highly contentious area of the law.  Litigation involving trademark infringement by competing companies in keyword advertising campaigns continues in Canada and around the world.  In Canada, it appears […]

Online Keyword Advertising: Misleading Customers? Or Providing Alternatives?

Robert Dewald is a JD Candidate at Osgoode Hall Law School Online advertising is a growing and lucrative business.  In 2009, $22.7 billion USD was spent on online advertising within the U.S. which is projected to grow to $25.1 billion USD by 2010.  A significant amount of this revenue is generated by Google, Yahoo and […]