November 13, 2013in Competition, Competition Law, Famous Marks, Trademarks, WIPO0by Editor1178 Beer, Reform, and Policy: A Pint of Chinese Trade-mark Law If you want to order a Heineken in China, just ask the bartender for a “喜力啤酒” (pronounced “see lee pee jow”). The second word-pair, “啤酒”(“pee jow”), simply means “beer” and…
