Live-streaming shopping platforms have become particularly popular in China, with many established shopping models investing in them and implementing live video and influencer marketing into their business models. Though live…
Tag: fashion
The Rise of Fashion Tech and its Impact in the IP Space
Technology has been changing the way that people shop for years. Over the past decade, e-commerce platforms and social media applications have allowed forward-looking brands and retailers to embrace technology…
Fashion’s Response to COVID-19 and the Regulatory Considerations in Producing Face Masks
Around the world, fashion companies have rushed to reallocate resources in order to address shortages in essential products amid the current global health pandemic. Paris-based giant LVMH Moët Hennessy Louis…
High Court of Justice of England and Wales Determines Fabrics Considered Works of Artistic Craftmanship
Earlier in April 2020, in Response Clothing Ltd v The Edinburgh Woollen Mill Ltd, [2020] EWHC 148, the High Court of Justice of England and Wales (the Court) determined that…
The Curse of Iconic Fashion: When Social Media Marketing and Copyright Protection Collide
In Fall 2019, Splash News launched a lawsuit against Cardi B, Moschino and its Creative Director Jeremy Scott for infringing U.S. federal copyright law. Splash claims that social media posts…
Saying Goodbye to (not so) Forever 21
On September 29, fast fashion retailer Forever 21 filed for Chapter 11 bankruptcy, pursuant to the US bankruptcy code, closing 350 stores worldwide and all of its 44 stores in…