There’s no denying that the restaurant business is a primary gateway to the workforce for many, with well over 1.2 million Canadians being employed through this $80 billion industry. While…
Tag: branding
Branding Names: from Air Jordan to Linsanity and Trump Toilets
2016 was a winning year for Western trademarks in China. It produced an unprecedented number of decisions – two, to be exact – in which China won praise for protecting…
Branding Linguistics: What Coca-Cola and Chinese Bakeries have in Common
The emergence of Chinese brands has become a global phenomenon. Not only are there exports to and local marketing within the Chinese diaspora and later generations, but Western businesses are…
A View to a Kill: Montreal 'Body Parts' Murder Brings Array of Secondary Legal Issues
When suspected Montreal “body parts” killer, Luka Magnotta, was detained in Berlin on June 4 following an international manhunt, only one small piece of a complex legal web was resolved.…
Putting your eggs in one basket
Brian Chau is a JD Candidate at Osgoode Hall Kobe Bryant, Tiger Woods, Martha Stewart – all mighty brand names, with all too-famous stumbles. Personal branding is a powerful tool…
What does it mean if everyone is ‘the best’?
Brian Chau is a JD candidate at Osgoode Hall Law School. If everyone is the best, as per their advertising, would that mean that all products are merely average? This…