With the Super Bowl less than a week away, it’s time to start thinking about who I am going to pick as the winner. While Kansas City’s highly explosive offense…
Tag: branding
Glossier Tries Building Brand’s Image by Filing Two Trademark Applications for the Packaging of its Products
In early 2019, the beauty and skincare brand Glossier Inc. filed two trademark applications with the United States Patent and Trademark Office (USPTO) relating to the packaging of its goods.…
Can a Trademark Refusal Still be a Win? What Athletes are Teaching us About Trademark Refusals
Anyone who has ever played sports knows that there is just as much to learn from losing as there is from winning. The same could be said about a string…
Just Trademark It: Athletes Turning to Trademarks to Gain Competitive Edge
With the Kawhi Leonard saga officially coming to a close on July 10th after his signing with the Los Angeles Clippers, the city of Toronto, along with the rest of…
A Recipe for Protection - A look at trademarks in the restaurant industry
There’s no denying that the restaurant business is a primary gateway to the workforce for many, with well over 1.2 million Canadians being employed through this $80 billion industry. While…
Branding Names: from Air Jordan to Linsanity and Trump Toilets
2016 was a winning year for Western trademarks in China. It produced an unprecedented number of decisions – two, to be exact – in which China won praise for protecting…