In this year’s Super Bowl, the Kansas City Chiefs defeated the San Francisco 49ers in what was another memorable title game. Like every Super Bowl, the event was highlighted by…
Tag: branding
The Duke and Duchess of Sussex Seek Global Trademark Protection of “Sussex Royal” Brand
On December 31 2019, Prince Harry and Meghan Markle filed a world trademark application for SUSSEX ROYAL THE FOUNDATION OF THE DUKE AND DUCHESS OF SUSSEX. On January 1, 2020,…
My Super Bowl Pick and How it Relates to Trademarks
With the Super Bowl less than a week away, it’s time to start thinking about who I am going to pick as the winner. While Kansas City’s highly explosive offense…
Glossier Tries Building Brand’s Image by Filing Two Trademark Applications for the Packaging of its Products
In early 2019, the beauty and skincare brand Glossier Inc. filed two trademark applications with the United States Patent and Trademark Office (USPTO) relating to the packaging of its goods.…
Can a Trademark Refusal Still be a Win? What Athletes are Teaching us About Trademark Refusals
Anyone who has ever played sports knows that there is just as much to learn from losing as there is from winning. The same could be said about a string…
Just Trademark It: Athletes Turning to Trademarks to Gain Competitive Edge
With the Kawhi Leonard saga officially coming to a close on July 10th after his signing with the Los Angeles Clippers, the city of Toronto, along with the rest of…