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    branding

    Tag: branding

    December 1, 2021in Blogs, IP, IP Intensive, Trademarks0by Editor
    2031

    “What’s in a name?”: Trademark Considerations for Rebranding a Business

    Bonnie Hassanzadeh is a 3L JD Candidate at Osgoode Hall Law School, enrolled in Professor David Vaver’s 2021-2022 Intellectual Property Law & Technology Intensive Program. As part of the course…

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    March 6, 2020in Blogs, Copyright, IP, Trademarks, Trademarks, Uncategorized0by Editor
    1366

    Chiefs Win While Indigenous People Lose: Use of Indigenous Symbols, Names, and Practices in Sports

    In this year’s Super Bowl, the Kansas City Chiefs defeated the San Francisco 49ers in what was another memorable title game. Like every Super Bowl, the event was highlighted by…

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    February 28, 2020in Blogs, Canada, IP, Jurisdiction, Trademarks0by Editor
    1499

    The Duke and Duchess of Sussex Seek Global Trademark Protection of “Sussex Royal” Brand

    On December 31 2019, Prince Harry and Meghan Markle filed a world trademark application for SUSSEX ROYAL THE FOUNDATION OF THE DUKE AND DUCHESS OF SUSSEX. On January 1, 2020,…

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    January 29, 2020in IP, Trademarks, Trademarks0by Editor
    1681

    My Super Bowl Pick and How it Relates to Trademarks

    With the Super Bowl less than a week away, it’s time to start thinking about who I am going to pick as the winner. While Kansas City’s highly explosive offense…

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    January 24, 2020in Blogs, IP, Trademarks, Uncategorized1by Editor
    2260

    Glossier Tries Building Brand’s Image by Filing Two Trademark Applications for the Packaging of its Products

    In early 2019, the beauty and skincare brand Glossier Inc. filed two trademark applications with the United States Patent and Trademark Office (USPTO) relating to the packaging of its goods.…

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    November 4, 2019in Blogs, Copyright, IP, Trademarks1by Editor
    1245

    Can a Trademark Refusal Still be a Win? What Athletes are Teaching us About Trademark Refusals

    Anyone who has ever played sports knows that there is just as much to learn from losing as there is from winning. The same could be said about a string…

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