Home » Posts tagged 'Branding Linguistics'

Branding Linguistics

Branding Linguistics: What Coca-Cola and Chinese Bakeries have in Common

Branding Linguistics: What Coca-Cola and Chinese Bakeries have in Common

The emergence of Chinese brands has become a global phenomenon. Not only are there exports to and local marketing within the Chinese diaspora and later generations, but Western businesses are also merging with and acquiring Chinese businesses and Western trademarks are engaging in brand extension or cross-branding with Chinese mark owners. In doing so, unexpected […]