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Reality Check: Federal Court Rejects Bridgestone’s Hypothetical Channels of Trade Argument in Confusion Analysis

Reality Check: Federal Court Rejects Bridgestone’s Hypothetical Channels of Trade Argument in Confusion Analysis

The Federal Court recently dismissed an appeal from the Trade-marks Opposition Board regarding confusion between trade-marks for Bridgestone's motor tires and Campagnolo's specialty bike accessories. What made this case especially interesting were the comments on arguments regarding "hypothetical channels of trade".