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Glossier Tries Building Brand’s Image by Filing Two Trademark Applications for the Packaging of its Products

Glossier Tries Building Brand’s Image by Filing Two Trademark Applications for the Packaging of its Products

In early 2019, the beauty and skincare brand Glossier Inc. filed two trademark applications with the United States Patent and Trademark Office (USPTO) relating to the packaging of its goods. The first application was filed with respect to its pink-lined boxes, with the colour pink claimed as a feature of the mark. The second application […]