July 28, 2022in Blogs, IP, Music Industry0by Editor1228 The Tiktok Effect: Why Record Labels Are Forcing Their Artists to Make Viral TikToks Raenelle Manning is a IPilogue Writer and 2L J.D. Candidate at Osgoode Hall Law School. TikTok’s effectiveness, as a music marketing tool, became apparent during the early COVID 19 quarantine…
