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Glossier Tries Building Brand’s Image by Filing Two Trademark Applications for the Packaging of its Products

Glossier Tries Building Brand’s Image by Filing Two Trademark Applications for the Packaging of its Products

In early 2019, the beauty and skincare brand Glossier Inc. filed two trademark applications with the United States Patent and Trademark Office (USPTO) relating to the packaging of its goods. The first application was filed with respect to its pink-lined boxes, with the colour pink claimed as a feature of the mark. The second application […]

The Implications of Commercializing IP: How Patent Rights Get Compromised in Big Tech

The Implications of Commercializing IP: How Patent Rights Get Compromised in Big Tech

Patent protection is a crucial consideration for inventors with new innovations. It ensures that innovation persists in the marketplace, and also guarantees some form of monopoly and profit for inventors who invest in engineering new solutions. However, the recent tension between Google and Sonos forces us to consider: how useful are patents to start-up companies […]