Beer, Reform, and Policy: A Pint of Chinese Trade-mark Law

If you want to order a Heineken in China, just ask the bartender for a “喜力啤酒” (pronounced “see lee pee jow”). The second word-pair, “啤酒”(“pee jow”), simply means “beer” and can be ubiquitously used to order beer in China. But the first word-pair, “喜力” (“see lee”), is the trade name chosen by Heineken to represent […]

Targeted Advertising Puts Bell in Sights of the Privacy Commissioner

Motivated to compete with Facebook and Google, Bell recently announced that starting November 16 it will be collecting massive amounts of customer data to deliver targeted advertising. The Office of the Privacy Commissioner of Canada (OPC) stated that it will be investigating the matter. Canada’s telecom giant is adamant that it will comply with the […]