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Message Delivered, But Not Received: BBM Canada Loses Case Against RIM

Message Delivered, But Not Received: BBM Canada Loses Case Against RIM

When hearing the word BBM, most people reach instinctively for their BlackBerry, and its instant messaging service, BlackBerry Messenger. However, there is also a company called BBM Canada, formerly known as the Bureau of Broadcast Measurement, which provides impartial ratings data and analysis to Canadian broadcasters and advertisers. BBM Canada sued Research in Motion (“RIM”), […]