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‘The Arrow Principle’ and Fictional Trademarks

‘The Arrow Principle’ and Fictional Trademarks

Leslie Chong is a JD candidate at Osgoode Hall Law School. Benjamin Arrow’s article “Real-Life Protection for Fictional Trademarks” addresses the issues that arise when real-life companies attempt to exploit trademarks established in fictional worlds. Dubbed by commentators as “The Arrow Principle”, the author suggests that, as the use of the brand shifts from the […]