What does it mean if everyone is ‘the best’?
What does it mean if everyone is ‘the best’?
Brian Chau is a JD candidate at Osgoode Hall Law School. If everyone is the best, as per their advertising, would that mean that all products are merely average? This is a conundrum that serves as a key point of consumer frustration: How do we differentiate amongst products who all seem to be claiming the […]