September 16, 2010 by Vincent Doré (IPilogue Editor)
Vincent Doré is a JD/MBA Candidate at Osgoode Hall Law School and Schulich School of Business
Facebook, whose 500 million users make it the world’s largest social network, is engaged in several intellectual property disputes. While the company has, at times, adopted more defensive stances (see, eg, here and here), it has now started to play some offense. Seeking to protect both the “face” and “book” portions of its name, it is pursuing trade-mark actions against a number of small start-ups.
Teachbook has stated its intention to challenge Facebook’s trade-mark infringement suit. Yet Placebook has cited a lack of resources as its rationale for avoiding a legal confrontation. It elected to change its name to “TripTrace,” despite believing it might have had a better shot at winning a suit than Teachbook.