December 13, 2011 by Chiara Chiapuzzo
Chiara Chiapuzzo is an Assistant Legal Advisor at Kellogg Company in Italy and a member of the Editorial Board of MediaLaws: Law and Policy of the Media in a Comparative Perspective, www.medialaws.eu. The re-posting of this analysis is part of a cross-posting collaboration with MediaLaws.
Starting from January 2012, companies and individuals will have the possibility to register any word, generic or branded, as a generic top-level domain name (“gTLD”). Top level domains refer to the last part of the domain name, the word to the right of the “dot” in the Internet address, i.e. “com” in “.com”. Registration period is one year and registered words will start appearing in effect at the beginning of 2013.