April 26, 2010 by Brandon Evenson (IPilogue Editor)
Brandon Evenson is a JD candidate at Osgoode Hall Law School.
Most advertisements are disappointing. They suffer from gimmicky jingles, exaggerated punchlines, and fake endorsements. Yet every once-in-a-while there comes an ad that is witty, sophisticated, and original. Such an ad, more often than not, parodies popular culture. But what happens when the ad runs headlong into the law of trademarks and personality rights?